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Marketing Research , Lecture #1 |
Abdallah Samara |
introduction to marketing research, marketing research, problem - identification research, problem - solving research |
Tue, 2012-01-24 |
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Marketing Research , Lecture #2 |
Abdallah Samara |
competitive intelligence, eternal and external suppliers, introduction to marketing research, marketing research process |
Thu, 2012-01-26 |
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Marketing Research , Lecture #3 |
Abdallah Samara |
decision support systems (DSS), introduction to marketing research, marketing info system, marketing research industry |
Sun, 2012-01-29 |
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Marketing Research , Lecture #4 |
Abdallah Samara |
defining the marketing research problem and developing an approach, pilot survey, primary data, problem audit, secondary data |
Tue, 2012-01-31 |
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Marketing Research , Lecture #5 |
Abdallah Samara |
analytical model, broad statement, defining the marketing research, graphical models, pilot survey, problem and developing approach, verbal models |
Thu, 2012-02-02 |
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Marketing Research , Lecture #6 |
Abdallah Samara |
defining the marketing research problem and developing an approach, hypothesis, research questions |
Sun, 2012-02-05 |
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Marketing Research , Lecture #7 |
Abdallah Samara |
defining the marketing research problem and developing an approach, environmental context of the problem, management decision problem, marketing research problem |
Tue, 2012-02-07 |
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Marketing Research , Lecture #8 |
Abdallah Samara |
database marketing, external data, internal data, primary data, research design formulation, secondary data |
Sun, 2012-02-12 |
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Marketing Research , Lecture #9 |
Abdallah Samara |
errors sources, marketing research proposal, research design |
Tue, 2012-02-14 |
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Marketing Research , Lecture #10 |
Abdallah Samara |
cheating errors, population errors, respondent errors |
Thu, 2012-02-16 |
