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Marketing Research
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defining the marketing research problem and developing an approach
environmental context of the problem
management decision problem
marketing research problem
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Lecture Files:
Malhotra_MR6e_07.ppt
Date:
Tue, 2012-02-07
Faculty:
Faculty of Economics and Administrative Sciences
Department:
Marketing
Course:
Marketing Research
Lecture #:
7
Teacher:
Abdallah Samara
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