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Marketing Research , Lecture #11 |
Abdallah Samara |
background, exective summary, field work |
Sun, 2012-02-19 |
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Marketing Research , Lecture #12 |
Abdallah Samara |
audit, exploratory research design secondary data, media panels, purchase panels, syndicated services |
Tue, 2012-02-21 |
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Marketing Research , Lecture #13 |
Abdallah Samara |
currency of data, dependability, exploratory research design, nature of data |
Sun, 2012-02-26 |
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Marketing Research , Lecture #14 |
Abdallah Samara |
exploratory research design qualitative research |
Tue, 2012-02-28 |
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Marketing Research , Lecture #15 |
Abdallah Samara |
depth interview, exploratory research design, focus groups, telesessions |
Sun, 2012-03-04 |
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Marketing Research , Lecture #16 |
Abdallah Samara |
exploratory research design, hidden issue questioning, projective techniques, qualitative research, symbolic analysis |
Sun, 2012-03-11 |
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Marketing Research , Lecture #17 |
Abdallah Samara |
construction technique, exploratory research design, picture response technique, qualitative research, role playing, sentence completion, story completion |
Tue, 2012-03-13 |
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Marketing Research , Lecture #18 |
Abdallah Samara |
descriptive research design survey and observation, mail - panels, servey method, structured data collection |
Thu, 2012-03-15 |
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Marketing Research , Lecture #19 |
Abdallah Samara |
descriptive research design survey and observation, obeservation, response rate, sample frame |
Sun, 2012-03-18 |
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Marketing Research , Lecture #20 |
Abdallah Samara |
causal inference, causal research design, causality, experimentation, ordinary meaning, scientific meaning |
Thu, 2012-03-22 |
