|
Marketing Research , Lecture #21 |
Abdallah Samara |
causal research design experimentation, dependent variables, experimental design, extraneous variables, test units |
Sun, 2012-03-25 |
|
Marketing Research , Lecture #22 |
Abdallah Samara |
causal research design, one group pretest design, one-shot case study |
Tue, 2012-03-27 |
|
Marketing Research , Lecture #23 |
Abdallah Samara |
causal research design experimentation, history, instrumentation, maturation, mortality, testing effects |
Thu, 2012-03-29 |
|
Marketing Research , Lecture #24 |
Abdallah Samara |
fundamentals & comparative scalling, measurment and scalling |
Sun, 2012-04-01 |
|
Marketing Research , Lecture #25 |
Abdallah Samara |
continous rating scale, likert scale, measurment and scaling, non-comparative scaling tech, stapel scale |
Tue, 2012-04-03 |
|
Marketing Research , Lecture #26 |
Abdallah Samara |
double- barreled questions, filter questions, questionnaire, questionnaire and form design, unstructured questions |
Thu, 2012-04-05 |
|
Marketing Research , Lecture #27 |
Abdallah Samara |
implicit alternative, leading question, precoding, pretesing, questionnaire and form design |
Sun, 2012-04-08 |
|
Marketing Research , Lecture #28 |
Abdallah Samara |
branching questions, questionnaire and form design |
Thu, 2012-04-12 |
|
Marketing Research , Lecture #29 |
Abdallah Samara |
cersus, design and procedures, element, population, sample, sampling |
Sun, 2012-04-15 |
|
Marketing Research , Lecture #30 |
Abdallah Samara |
element, Sample size, sampling desgin and procedures, sampling frame, sampling unit, sampling with repacement |
Tue, 2012-04-17 |
