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International Marketing

Department: 
Marketing
Course Description: 

This course introduces students to alternative methods used in entering foreign markets and how to evaluate these alternatives. The course also provides students with skills to analyze study and evaluate risks and successes, opportunities in foreign markets and the hows of managing elements of marketing mix in the light of differences among foreign external environments.

Course Lectures: 
Title Teacher Keywords Date
International Marketing, Lecture #1 Abdallah Samara introduction to glabal marketing Wed, 2011-09-07
International Marketing, Lecture #2 Abdallah Samara the global economic environment Mon, 2011-09-12
International Marketing, Lecture #3 Abdallah Samara global economic environment Wed, 2011-09-14
International Marketing, Lecture #4 Abdallah Samara disputes, GATT, global trade org, preferential trade agreement, regional market characteristics and preferential trade agreements, trade agreements Mon, 2011-09-19
International Marketing, Lecture #5 Abdallah Samara asethetics, diffusion theory, non physical culture, physical culture, social and cultural environment, society Mon, 2011-09-26
International Marketing, Lecture #6 Abdallah Samara beliefs, collectivism, culture vales, individualism, social and cultural environment Wed, 2011-09-28
International Marketing, Lecture #7 Abdallah Samara High-context culture, Low-context culture, monochronic, polychronic, social and cultural environment Mon, 2011-10-03
International Marketing, Lecture #8 Abdallah Samara Environment of global marketing, equity dilution, expropriation, political culture, political risk, sovereigntly Wed, 2011-10-05
International Marketing, Lecture #9 Abdallah Samara customer relationship management, formal market research, global information systems, info technology, Internet Mon, 2011-10-17
International Marketing, Lecture #10 Abdallah Samara benefits sought, convenetional, market segmentatiox, positioning, segmentation, targeting, targeting and positioning Wed, 2011-10-19