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International Marketing, Lecture #11
Faculty of Economics and Administrative Sciences
Marketing
Abdallah Samara |
behavior segmentation, benefit segmentation, market potential, potentional compelition, psychographic segmentation, segmentation, targeting and positioning |
Mon, 2011-10-24 |
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International Marketing, Lecture #10
Faculty of Economics and Administrative Sciences
Marketing
Abdallah Samara |
benefits sought, convenetional, market segmentatiox, positioning, segmentation, targeting, targeting and positioning |
Wed, 2011-10-19 |
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Commercial Promotion (MARCOM), Lecture #8
Faculty of Economics and Administrative Sciences
Marketing
Abdallah Samara |
attitude sequence, buyer behavior, cognitive, conative, creating meaning, meaning transfer, motivation, perceived cost versus benefits, personal value, positioning beses, post purchase evaluation, targeting and positioning |
Wed, 2010-09-22 |