Department:
Marketing Course Description:
In this course, students learn about basic concepts pertinent to promotion and scientific methods. Students acquire skills that enable them to prepare and design promotional messages in a systematic, scientific and methodological way. In this course, students are also expected to prepare field working papers directly after completion of each topic.
Course Lectures:
| Title | Teacher | Keywords | Date |
|---|---|---|---|
| Commercial Promotion (MARCOM), Lecture #21 | Abdallah Samara | opinion learders, prevent negative image, pro-active programs, re-active, rumors | Tue, 2010-11-30 |
| Commercial Promotion (MARCOM), Lecture #22 | Abdallah Samara | deceptive, ethichal, ethics in promotion, forgeting children, manipulative, reqlatory and enviromental issues, seal-of-approval | Wed, 2010-12-01 |
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