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Marketing Management , Lecture #30
Faculty of Economics and Administrative Sciences
Marketing
Majeed Mansour |
brand elements, brand equity, brand strategy, brand terms |
Tue, 2011-04-12 |
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Commercial Promotion (MARCOM), Lecture #4
Faculty of Economics and Administrative Sciences
Marketing
Abdallah Samara |
associations, brand equity, brand management, perceived value, ادارة العلامة التجارية |
Mon, 2010-09-06 |
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Commercial Promotion (MARCOM), Lecture #3
Faculty of Economics and Administrative Sciences
Marketing
Abdallah Samara |
brand equity, corporate image, corporate image and brand management, ethical issues, intangible elements, positioning, tangible elements |
Wed, 2010-09-01 |
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Commercial Promotion (MARCOM), Lecture #2
Faculty of Economics and Administrative Sciences
Marketing
Abdallah Samara |
affecting behavior, brand equity, building relationships, consumer mind, introduction to promotion, key feature of promotion, التاثير على السوق, بناء العلاقات, خصائص الترويج التجاري, قيمة العلامة التجارية, مقدمة في الترويج |
Mon, 2010-08-30 |