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Marketing Management , Lecture #1 |
Majeed Mansour |
marketing and marketing management, meaning of marketing |
Tue, 2011-01-25 |
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Marketing Management , Lecture #2 |
Majeed Mansour |
scope of marketing |
Thu, 2011-01-27 |
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Marketing Management , Lecture #3 |
Majeed Mansour |
form of markets |
Sun, 2011-01-30 |
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Marketing Management , Lecture #4 |
Majeed Mansour |
core marketing concepts |
Tue, 2011-02-01 |
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Marketing Management , Lecture #5 |
Majeed Mansour |
capturing marketing insight, conecting with customers, developing marketing strategies, marketing mangement tasks, shaping and delivering and communicating values |
Thu, 2011-02-03 |
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Marketing Management , Lecture #6 |
Majeed Mansour |
creating long term growth of marketing, delivering and communicating marketing, function of CMO, improving CMO, marketing CMOs |
Sun, 2011-02-06 |
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Marketing Management , Lecture #7 |
Majeed Mansour |
major social forces, new company capability, new consumer capability, new marketing realities |
Tue, 2011-02-08 |
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Marketing Management , Lecture #8 |
Majeed Mansour |
holistic marketing, integrated marketing, internal marketing, performance marketing |
Thu, 2011-02-10 |
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Marketing Management , Lecture #9 |
Majeed Mansour |
gathering information |
Sun, 2011-02-13 |
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Marketing Management , Lecture #10 |
Majeed Mansour |
demographic environment, economic and natural environment, scanning the environment, socio cultural environment |
Thu, 2011-02-17 |
