|
Marketing Research , Lecture #7
Faculty of Economics and Administrative Sciences
Marketing
Abdallah Samara |
defining the marketing research problem and developing an approach, environmental context of the problem, management decision problem, marketing research problem |
Tue, 2012-02-07 |
|
Marketing Research , Lecture #6
Faculty of Economics and Administrative Sciences
Marketing
Abdallah Samara |
defining the marketing research problem and developing an approach, hypothesis, research questions |
Sun, 2012-02-05 |
|
Marketing Research , Lecture #4
Faculty of Economics and Administrative Sciences
Marketing
Abdallah Samara |
defining the marketing research problem and developing an approach, pilot survey, primary data, problem audit, secondary data |
Tue, 2012-01-31 |