Department:
Marketing Course Description:
This course introduces students to alternative methods used in entering foreign markets and how to evaluate these alternatives. The course also provides students with skills to analyze study and evaluate risks and successes, opportunities in foreign markets and the hows of managing elements of marketing mix in the light of differences among foreign external environments.
Course Lectures:
Title | Teacher | Keywords | Date |
---|---|---|---|
International Marketing, Lecture #21 | Abdallah Samara | global marketing channel and physical distribution | Wed, 2011-12-07 |
International Marketing, Lecture #22 | Abdallah Samara | Ads.Appeals, cultural Considerations, Global Ads, global marketing communications decision, IMC | Mon, 2011-12-12 |
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