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International Marketing

Faculty: 
Faculty of Economics and Administrative Sciences
Department: 
Marketing
Course Description: 

This course introduces students to alternative methods used in entering foreign markets and how to evaluate these alternatives. The course also provides students with skills to analyze study and evaluate risks and successes, opportunities in foreign markets and the hows of managing elements of marketing mix in the light of differences among foreign external environments.

Course Lectures: 
Title Teacher Keywords Date
International Marketing, Lecture #11 Abdallah Samara behavior segmentation, benefit segmentation, market potential, potentional compelition, psychographic segmentation, segmentation, targeting and positioning Mon, 2011-10-24
International Marketing, Lecture #12 Abdallah Samara export marketing, export selling, exporting problems, exporting and sourcing, importing, quotas Wed, 2011-10-26
International Marketing, Lecture #13 Abdallah Samara bill of exchange, bill of loading, exporting, forfaiting, importing and sourcing, incoterms, invoice Mon, 2011-10-31
International Marketing, Lecture #14 Abdallah Samara contracts, equity stake or acquisition, global market entry strategies, joint venture, licensing Wed, 2011-11-02
International Marketing, Lecture #15 Abdallah Samara concentration, diversificatiob, global entry strategies, turnkey contracts Mon, 2011-11-14
International Marketing, Lecture #16 Abdallah Samara brand concept, brand image, branding and product decisions, global marketing, product concept Wed, 2011-11-16
International Marketing, Lecture #17 Abdallah Samara branding product decisions, product life cycle, product position, reposition the product, technological life cycle Mon, 2011-11-21
International Marketing, Lecture #18 Abdallah Samara alue adding, branding and product desisions, green marketing, strategies Wed, 2011-11-23
International Marketing, Lecture #19 Abdallah Samara dumping, low of one price, price ceilings, price escalation, price floors, pricing decisions Wed, 2011-11-30
International Marketing, Lecture #20 Abdallah Samara dumping, price, price changes, pricing across countries, pricing decisions, taxonomy Mon, 2011-12-05