Marketing Management , Lecture #21 |
Majeed Mansour |
what is quality |
Sun, 2011-03-20 |
Marketing Management , Lecture #22 |
Majeed Mansour |
maximizing C.L.V |
Tue, 2011-03-22 |
Marketing Management , Lecture #23 |
Majeed Mansour |
analyzing consumer markets |
Thu, 2011-03-24 |
Marketing Management , Lecture #24 |
Majeed Mansour |
influences of consumer behavior |
Sun, 2011-03-27 |
Marketing Management , Lecture #25 |
Majeed Mansour |
psychological process |
Tue, 2011-03-29 |
Marketing Management , Lecture #26 |
Majeed Mansour |
consumer buying process and market segment |
Sun, 2011-04-03 |
Marketing Management , Lecture #27 |
Majeed Mansour |
customization, micro marketing |
Tue, 2011-04-05 |
Marketing Management , Lecture #28 |
Majeed Mansour |
bases for segmentation, behavioral segementayion, loyalty status, market targeting |
Thu, 2011-04-07 |
Marketing Management , Lecture #29 |
Majeed Mansour |
creating brand equity |
Sun, 2011-04-10 |
Marketing Management , Lecture #30 |
Majeed Mansour |
brand elements, brand equity, brand strategy, brand terms |
Tue, 2011-04-12 |