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Commercial Promotion (MARCOM)
Posted in
attitude sequence
buyer behavior
cognitive
conative
motivation
perceived cost versus benefits
personal value
post purchase evaluation
targeting and positioning
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Date:
Mon, 2010-09-20
Faculty:
Faculty of Economics and Administrative Sciences
Department:
Marketing
Course:
Commercial Promotion (MARCOM)
Lecture #:
7
Teacher:
Abdallah Samara
1645 reads
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