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Bank Marketing
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attitudinal approach
expected quality
Gap theory approach
levels of bank service quality
preceived quality
الجودة المتوقعة او المدركة ، العينة المروج لها
المدخل الاتجاهي ، مدخل نواة الفجوة
مستويات جودة الخدمة المصرفية
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Date:
Thu, 2010-02-18
Faculty:
Faculty of Economics and Administrative Sciences
Department:
Marketing
Course:
Bank Marketing
Lecture #:
11
Teacher:
Najeh Abdulqader
1437 reads
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